BOOJ - About Us

Welcome to BOOJ!

BOOJ is a brand built on simplicity, efficacy and having a positive impact. Our story began with our founder, Rachel, who struggled to find skincare products that were gentle enough for her sensitive skin, free from overwhelming fragrances and kept her skin moisturised. Frustrated by the lack of options, she decided to create her own. With a passion for simplicity and a commitment to using all-natural ingredients where possible, Rachel crafted the first batch of our signature whipped body butters in her kitchen. After many months of trialling different formulations she finally hit the jackpot on the seventh attempt.

BOOJ's mission is to help young and disadvantaged people, as we believe in providing value for groups that are often overlooked. Providing you with an indulgent skincare experience is a great place to start, but our aim is to make a lifestyle of giving mainstream. We believe that looking after your skin should be an experience to look forward to and one worth sharing which is why we centre you in everything we do. Here at BOOJ, we cherish our connection with you and will strive to make every interaction special. Join us on our journey to making self-care attainable and  making a positive difference.

Warm wishes,
The BOOJ Team